Why do some leaders and organisations inspire and some dont?
Simon Sinek offers a great talk with Ted Talks about ‘Why’, not how and what. Looking into the Law of Diffusion of Inspiration, and talking of ‘Crossing the Chasm’ to mainstream acceptance, Simon’s talk is well worth giving 18 mins of your time for.
Get the ‘How’ right, and you get the rest. Simon talks of communicating with the Innovators and Early Adopters and you get toward the 100th monkey syndrome. You reach the tipping point.
Click on this link to see the source of this image from Andre Ivanchuk.
Make sure you watch this, as i feel its very interesting when looking at getting new products and ideas into the market, and blows most ‘mainstream’ marketing companies out of the water. WHY WHY WHY!!