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Business, gamification, inspiration, marketing

Gamification… a talk from Gabe Zichermann. Follow him @gzicherm

Well, this is a novel idea…. and one i love.

Definition: Gamification is the use of games thinking and game mechanics to solve problems and engage audiences. 

From the days of finding every coin in Super Mario Bros (Explorers) to destroying all your friends in Goldeneye (Killers), Gamers have been slowly and surely watching, listening and taking notes to human behaviour whilst in Game mode. They know their stuff! Gamification is a new form of thinking, where people are funnelled into a fun Gaming environment that is aimed at maintaining your loyalty, and basically adding value to the customer experience. Gabe Zichermann talks of how brand loyalty has been overtaken by this phenomina, and people want to receive something for their loyalty predominantly in the form of status. What is status worth? Companies that dont see and aim to embrace this may miss out on a new method for customer and employee engagement.

There is a huge amount of information in this (so i am not even going to try and explain it too much), and it is well worth giving it one hour of your time. Beginning with Mary Poppins and talking through how air traffic control can be fun, this will make you think about your current working and customer environment. Truly inspirational, i will certainly find more from Gabe and other Gamification pioneers and post here.

Why not check out the blog by following this link to find more information …. http://gamification.co/


About loganjehall

I focus on building an internal culture focussed on listening to and working alongside customers to build value for all stakeholders. Real lasting change that understands the real needs of the customer is the only way to ensure a dynamic constant state of learning and innovation. I am a highly experienced sales, marketing and business professional with wide ranging experience in varied industries. Having worked in both B2B and B2C I understand sales and business is really about P2P (people to people) and therefore always focus on relationships and engagement. "Business is socialising with a purpose" (Gaping Void) Passion, people, vision, strategy, customers, advocates, believers, innovation, customer engagement, social, knowledge management and appropriate use of technology are vital in the attainment of business goals. I am a co-founder of Movebubble, a new technology startup in #Proptech. This blog is really here to allow me to develop my voice and ideas, and gain feedback from a wider audience than just the lecture or breakout room. Hopefully i can introduce some interesting points, and experiment with digital, marketing, engagement, social media and SEO techniques and tips i am learning on the way. I hope you enjoy my posts, please let me know what you think with some feedback.


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July 2012
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