Well, this is a novel idea…. and one i love.
Definition: Gamification is the use of games thinking and game mechanics to solve problems and engage audiences.
From the days of finding every coin in Super Mario Bros (Explorers) to destroying all your friends in Goldeneye (Killers), Gamers have been slowly and surely watching, listening and taking notes to human behaviour whilst in Game mode. They know their stuff! Gamification is a new form of thinking, where people are funnelled into a fun Gaming environment that is aimed at maintaining your loyalty, and basically adding value to the customer experience. Gabe Zichermann talks of how brand loyalty has been overtaken by this phenomina, and people want to receive something for their loyalty predominantly in the form of status. What is status worth? Companies that dont see and aim to embrace this may miss out on a new method for customer and employee engagement.
There is a huge amount of information in this (so i am not even going to try and explain it too much), and it is well worth giving it one hour of your time. Beginning with Mary Poppins and talking through how air traffic control can be fun, this will make you think about your current working and customer environment. Truly inspirational, i will certainly find more from Gabe and other Gamification pioneers and post here.