Bill Gates is a good guy. Lets be honest. He is one the wealthiest people in the world, a true philanthropist and he has founded the Bill and Melinda Gates Foundation which believes all life on earth has equal right to equal opportunity and is dedicated to achieving this. They believe in optimism, rigour, innovation and collaboration to get there. Make sure you check out their website by clicking the link.
Bill understands that reducing the cost of energy and the carbon constraint is important for the development of the human race, and in particular this will assist in pulling the poorest in the world out of poverty. He pontificates we need to move towards near zero carbon emissions and suggests that we require one of five pariahs within the energy sector to materialise. He talks of carbon capture, batteries, alternative energy sources, fourth generation nuclear power plants, investment into renewables, good economics and innovation to get where we need to go.
Interestingly i was reading an article called Marketing Myopia by Theodore Levitt within the Harvard Business Review. He talks of dying industries, such as the Railroads, as they limited themselves by not understanding they were there to add value to customers. In it, he states that the ‘Oil’ businesses are in for a rough road, unless they expand their views to understand what they really give customers. I dont buy gas for my car, i buy the right to travel another 100 miles. Should these ‘Oil’ companies be focusing more on alternative sources of energy, becuase if they dont someone else will and then the ‘Oil’ industry might go the way of the railroad industry. Down.
I digress… watch video of Bill Gates to be inspired and hear about entrepreneurship in energy.